DigitPaw legal

Privacy Policy

How DigitPaw collects, uses, shares, and protects information when you visit the website, purchase products, or use customization features.

Last Updated: [06/27, 2026]

This Privacy Policy explains how NormTech (HK) Limited (“DigitPaw,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit digitpaw.com, purchase our products, download or use DigitPaw, contact us, or use our AI pet customization features.

1. Information We Collect

We may collect the following types of information.

Information You Provide

  • Name;
  • Email address;
  • Support messages and correspondence;
  • Purchase-related information such as order ID, license key, product purchased, and billing country;
  • Prompts, images, preferences, or other content submitted for AI pet customization;
  • Feedback, survey responses, or bug reports.

Payment Information

Payments are processed by Lemon Squeezy, our Merchant of Record. We do not store your full credit card number or full payment credentials. Lemon Squeezy may provide us with limited transaction information, such as your name, email address, order ID, purchased product, payment status, country, tax status, and refund status.

Device and Usage Information

When you use our website or software, we may collect:

  • Device type and operating system;
  • App version and installation information;
  • License activation or validation information;
  • Crash logs, diagnostic data, and error reports;
  • Feature usage data;
  • IP address, browser type, pages visited, referring URLs, and approximate location derived from IP address.

Cookies and Similar Technologies

We may use cookies, local storage, analytics tools, and similar technologies to operate our website, remember preferences, measure performance, prevent fraud, and improve the Services.

You can control cookies through your browser settings, but disabling cookies may affect website functionality.

2. How We Use Information

We use personal information to:

  • Provide, operate, and improve the Services;
  • Process purchases and deliver downloads, license keys, or access;
  • Verify purchases and prevent fraud, abuse, and unauthorized access;
  • Provide customer support;
  • Generate and deliver AI pet customization outputs;
  • Maintain software security, debug issues, and improve performance;
  • Send service-related emails, such as receipts, product updates, license information, and support replies;
  • Send marketing emails only where permitted by law or with your consent;
  • Comply with legal, tax, accounting, and regulatory obligations;
  • Enforce our Terms of Service and protect our rights.

3. AI Customization Data

If you use AI pet customization features, we may process your prompts, uploaded images, customization choices, and generated outputs to provide the requested feature.

Depending on how the feature is implemented, this data may be processed locally on your device, by our servers, or by third-party AI service providers. We will use reasonable efforts to limit processing to what is necessary to provide and improve the feature.

You should not submit sensitive personal information, confidential information, or content you do not have the right to use.

4. Legal Bases for Processing

Where required by applicable law, including the GDPR or UK GDPR, we rely on the following legal bases:

  • Performance of a contract, to provide products and services you purchase or request;
  • Legitimate interests, such as security, fraud prevention, analytics, and product improvement;
  • Consent, where required for certain cookies, marketing, or optional processing;
  • Legal obligations, such as tax, accounting, compliance, and dispute handling.

5. How We Share Information

We may share personal information with:

  • Lemon Squeezy, for payment processing, taxes, invoices, refunds, and chargebacks;
  • Hosting, cloud infrastructure, database, email, analytics, crash reporting, customer support, and security providers;
  • AI service providers, if needed to generate or customize digital pets;
  • Professional advisors, such as lawyers, accountants, and auditors;
  • Government authorities, regulators, or law enforcement where required by law;
  • Successors or acquirers in connection with a merger, acquisition, financing, restructuring, or sale of business assets.

We do not sell your personal information.

6. International Transfers

We are based in Hong Kong, and our service providers may process information in other countries. These countries may have data protection laws different from those in your jurisdiction.

Where required, we use appropriate safeguards for international transfers, such as contractual protections or other lawful transfer mechanisms.

7. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Typical retention periods include:

  • Purchase and transaction records: retained as required for tax, accounting, and legal compliance;
  • Support messages: retained as long as needed to provide support and maintain records;
  • Diagnostic and analytics data: retained for a reasonable period to improve and secure the Services;
  • AI customization data: retained only as long as necessary for feature delivery, improvement, safety, or legal purposes, unless otherwise stated.

8. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access the personal information we hold about you;
  • Correct inaccurate information;
  • Delete personal information;
  • Object to or restrict certain processing;
  • Withdraw consent where processing is based on consent;
  • Request a copy of your information in a portable format;
  • Opt out of marketing communications.

To exercise your rights, contact us at [support@digitpaw.com].

We may need to verify your identity before responding.

9. Marketing Communications

If you subscribe to marketing emails, we may send you product news, offers, or updates. You can unsubscribe at any time using the link in the email or by contacting us.

We will still send non-marketing messages where necessary, such as purchase confirmations, license information, security notices, and support responses.

10. Security

We use reasonable technical and organizational measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your account credentials, license keys, and devices secure.

11. Children’s Privacy

The Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

12. Third-Party Links

Our website or software may link to third-party websites or services. We are not responsible for the privacy practices of third parties. Please review their privacy policies before providing information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date.

14. Contact Us

For privacy questions or requests, contact us:

NormTech (HK) Limited

Email: [support@digitpaw.com]

Website: https://digitpaw.com

Registered Address: [RM D07,8/F KAI TAK FTY BLDG NO. 99 KING FUK ST SAN PO KONG]